BNET magazine published an e-article about Google’s future plans to create an application that will predict the demographics via the video watching habit of the people. According to Mr. Erik Sherman’s article, the application is
a predictive engine to determine demographics for people based on what videos they watch. The system would further allow Google to predict what demographic groups would be more likely to watch a new video, regardless of any headlines, descriptions, or other “meta” data that tries to describe the video.
And to see how serious and sure they are of this application, Google has even filed a patent for the said application.
I think in the future, this application can help a lot of market researchers because watching videos online has been part of our daily rituals as netizens. Sample fact is the popularity of Youtube nowadays, if something big happened on a country, expect a Youtube video to be uploaded after 2 minutes. It is true that a lot can be said about a person’s interest regarding the videos that he/she usually watches that may help predict the other related interest of that said individual as long as the the application or program is reliable and a lot of people have a Youtube account. Lets see what the future has in store for that. 
